B.A.JMC

About the Program

The Bachelor of Journalism and Mass Communication (BAJMC) is an undergraduate program that spans three years. The course curriculum of BAJMC focuses on imparting diverse Journalistic and Media skills to students, enabling them to grasp the core principles of this field. It encompasses the study of Liberal Arts, Broadcast Journalism, as well as the fundamentals of Journalism, Media, and Communication.Furthermore, it covers a wide range of computer applications, software, and hardware utilized in Print, Television, Radio, and various other forms of MassMedia.

This course offers in-depth knowledge that helps students understand the many methods, ideas, and real-world applications that are crucial to the discipline. A fascinating, dynamic, and powerful career can be yours by enrolling in the Journalism and Mass Communication program. Knowing the nuances of this subject is the first step towards realizing your dreams of being on television, writing compelling stories, or directing films.\ So keep your curiosity alive and keep spinning fascinating stories!

Course overview

The BA Journalism and Mass Communication program at The Department of Humanities, UTU is a dynamic and comprehensive educational experience designed to prepare students for the ever-evolving world of Media and communication. Our curriculum is a perfect blend of theoretical knowledge and hands-on experience, aiming to cultivate essential journalistic skills, strong communication abilities, creative thinking, critical thinking, creative writing, and public speaking skills. This course can open doors for diverse careers such as Print Media, Electronics Media, Digital Media, Public Relations, Corporate Communication, Audio-Visual Production, Photography and Film Making etc.

Admission Process

Admission to the B.A. in Journalism&Mass Communication program is merit-based, ensuring a competitive yetinclusive selection process. Prospective students are encouraged to demonstrate theiracademic process and passion for the field during the application process.

Eligibility Criteria

Passed 10+ 2 or equivalent examination in any stream with minimum 50% marks or equivalent grade in aggregate for General Category and 45% for SC/ST/OBC (Non-Creamy Layer)/PwD

Student-centered approach

At the Department of Humanities, we offer teaching approaches including classroom teaching, workshops, expert lectures, film screenings, quizzes, library work, presentations, fieldwork, field visits, studio visits, industry exposures, lab work, and so on. Student enrichment is also fostered through hands-on practical work such as news writing and reporting, photography, documentary/filmmaking, radio production, advertisement creation, magazine writing, audio-visual production, blog writing, social Media content creation, research, and so on

Course Curriculum

  • English
  • Corporate Communication
  • Communication
  • History of Media
  • Journalism
  • Introduction to Print Media
  • News Writing
  • Basics of Reporting
  • Basics of Editing
  • Introduction to Electronics Media
  • Radio Journalism
  • Constitution
  • Media Laws and Ethics
  • International Politics
  • Copy Writing
  • Organizational Behavior
  • Print Production and Photography
  • Communication Technology
  • Development Communication
  • Introduction to Advertising
  • Photo Journalism
  • Niche and Magazine Journalism
  • Regional Language Media
  • Documentary Making
  • Social Media
  • Soft Skills
  • Introduction to Psychology
  • Sociology
  • Economics
  • Management
  • Emotional Intelligence

CareerProspects

  • News Anchor
  • Photographer
  • Film Maker
  • Documentary Maker
  • Editor
  • Foreign Correspondent
  • Radio Media
  • Print Media
  • Electronic Media
  • Digital/New Media
  • Advertising
  • Script Writer
  • Academician
  • Researcher
  • Cartoonist
  • Reporter
  • Event Management
  • Content Creator
  • Public Relation Officer
  • International Relation
  • Political Leader Crew
  • Social Media Expert

Course Program Highlights

• Workshops are conducted regularly, offering practical insights into various Media skills, and fostering hands-on learning experiences for students.

• Field visits encompass diverse aspects from reporting techniques to photography and video editing, providing students with real-world exposure in the Media landscape.

• Opportunities abound for students to explore renowned Media institutions like All India Radio, News Studio and Print Production house.

• Renowned Media professionals deliver expert lectures, sharing invaluable industry insights and trends, enriching students' knowledge through interactive sessions.

• Internship opportunities in respective fields empower individuals to apply theoretical knowledge in practical settings, nurturing their professional growth in the Media industry.

• Exclusive visits to the film industry offer students an in-depth understanding of film making, production processes, and storytelling nuances within the film industry.

• The curriculum also delves into strategies to communicate at Corporate level.

• The course is dedicated to MediaManagement preparing students for leadership roles within Mediaenterprises.ss

Program Outcomes

PO1: Students will have knowledge and understanding of Mass Media and Journalism, operational technology.

PO2: Opportunity to pursue internships and independent projects that allow the students to have real world experience in the Mass Media professions.

PO3: Students will be aware of nuances of Mass Media and Journalism and would be able to create their own niche in the industry.

PO4: Media ready employability of students.

PO5: The learner shall be expert on contemporary issues so that he can relate accurately to Media reporting.

PO6: The learner shall be self-sufficient and compatible with all types of Media be it print, Tele or digital.

PO7: The learner will become versatile to work with all forms of Media including news, entertainment, production or promotion.

PO8: The learner will have sound photography and camera work knowledge.

PO9: The learner will have command over Media production techniques and technology.

P10: The learner will be a master in either advertisement or Journalism or both.

P11: The learner will have proper understanding of Mass Media Laws along with national and international political environment.

P12: The learner shall have sound drafting, comprehension, scripting, recording, shooting and producing skills.